Social series · 8 eps
Best Friends
Kinship Mobile
2024
Eight short episodes about friendships that started on a phone and never stopped.
Credits
Client
Kinship Mobile
Director
Theo Achterberg
Agency
Parade
Services
Direction, social, edit
Year
2024
The brief
Kinship wanted to follow the TV spot with something longer and quieter: real friends talking about how they met.
What we made
We filmed eight pairs of friends against a white cyc, each episode under ninety seconds. The only direction was to hug at the end, and nobody needed to be told twice.
What the client said
The comments section turned into people tagging their best friends.
Mei Tanaka, Creative Director, Parade
What happened next
8
episodes, all under 90 seconds
480K
friend tags in the comments
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