TV spot · 30s
Good Boy Club
Pawtry Kitchen
2025
A dog food ad where the dogs are in charge and the humans do as they're told.
Credits
Client
Pawtry Kitchen
Director
Sol Brennan
Agency
Figment
Services
Direction, casting, edit
Year
2025
The brief
Pawtry Kitchen makes fresh dog food with nothing weird in it. They wanted an ad that dog owners would recognise instantly: the sofa, the begging, the shameless eye contact.
What we made
Sol cast real dogs with their real owners and shot in their own homes. No tricks, no CGI, lots of patience and a very large bag of treats. The best moments came between takes.
What the client said
Our customer service team now gets fan mail addressed to the corgi.
Ben Adeyemi, Marketing Lead, Pawtry Kitchen
What happened next
40
dogs auditioned, all of them good
2
Toronto Ad Club shortlists
Next project →
Group Chat
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