Soft Launch

The brief

Kestrel’s new trainer is soft, bouncy and very red. The brief was one line: make people want to go outside. No athletes, no finish lines, no heavy breathing.

What we made

We cast forty people from a Lisbon running club, put them in mismatched socks and filmed their feet on a red floor for two days. The edit follows the rhythm of their steps, and the colour grade stays warm from the first frame to the last.