Performance film
Pink Room
Hi-Fi Records
2024
A performance film in a room so pink it hums, with a dancer who leaves echoes.
Credits
Client
Hi-Fi Records
Director
Nadia Okafor
Agency
Direct to label
Services
Direction, set design, VFX
Year
2024
The idea
Hi-Fi Records needed a visual for a new signing’s debut single. The track has a looping echo, so we made the dancer echo too.
How it came together
We built a room of nested pink frames and shot on a locked-off camera. In the edit, each move leaves a fading trail of itself, made in-house with frame blending rather than effects plugins.
What the client said
It made a new artist look like she'd been doing this for years.
Rui Batista, A&R, Hi-Fi Records
What happened next
840K
views in the first month
1
Berlin Music Video Awards nomination
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Chunky trainers, a mint set and a pair of feet that can't sit still.
