Product film · CG
Walk This Way
Oddfellow Shoes
2024
Chunky trainers, a mint set and a pair of feet that can't sit still.
Credits
Client
Oddfellow Shoes
Director
Mara Quintela
Agency
Northbound
Services
Direction, CG, animation
Year
2024
The brief
Oddfellow’s trainers look good standing still, but they wanted a film that showed how they move. The budget covered one day and one pair of feet.
What we made
Mara shot the live action on a mint set, then our CG team matched the shoes for close-ups no camera could get. You can’t tell where the footage stops and the animation starts.
What the client said
We used the close-ups on our website, packaging and a billboard.
Sam Kerr, Product Marketing, Oddfellow
What happened next
1
shoot day, 22 finished assets
+12%
online conversion on the product page
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