Social · 14 cutdowns
Pop Goes Tuesday
Fizzwell Sparkling
2025
A sparkling water that throws a small party on the dullest day of the week.
Credits
Client
Fizzwell Sparkling
Director
Theo Achterberg
Agency
In-house at Fizzwell
Services
Direction, social, motion
Year
2025
The brief
Fizzwell wanted a social campaign that made Tuesday feel like an occasion. It had to work silently, vertically and in under six seconds.
What we made
We shot fourteen tiny celebrations against a coral backdrop in one day: confetti, kisses, surprise balloons. Each one was edited for every format before we left the studio.
What the client said
Our Tuesday engagement is now higher than our Friday engagement.
Luca Fernandes, Social Lead, Fizzwell
What happened next
14
cutdowns in 4 formats
3.1x
engagement against their last campaign
Next project →
Pink Room
A performance film in a room so pink it hums, with a dancer who leaves echoes.
